{"id":101,"date":"2019-07-01T15:54:25","date_gmt":"2019-07-01T13:54:25","guid":{"rendered":"https:\/\/clickalo.es\/agencia-marketing-madrid\/?page_id=101"},"modified":"2022-10-25T17:20:11","modified_gmt":"2022-10-25T15:20:11","slug":"consultoria-auditoria-y-estrategia","status":"publish","type":"page","link":"https:\/\/clickalo.es\/agencia-marketing-madrid\/soporte-tecnico\/consultoria-auditoria-y-estrategia\/","title":{"rendered":"Consultor\u00eda, Auditor\u00eda y Estrategia"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb next_background_color=\u00bb#ffffff\u00bb admin_label=\u00bbHeader\u00bb _builder_version=\u00bb4.16&#8243; use_background_color_gradient=\u00bbon\u00bb background_color_gradient_direction=\u00bb130deg\u00bb background_color_gradient_stops=\u00bb#352597 0%|#8686FF 100%\u00bb background_color_gradient_start=\u00bb#352597&#8243; background_color_gradient_end=\u00bb#8686FF\u00bb background_image=\u00bbhttps:\/\/clickalo.es\/agencia-marketing-madrid\/wp-content\/uploads\/2019\/06\/marketing-bg8.png\u00bb parallax=\u00bbon\u00bb custom_padding=\u00bb3vw||6vw||false|false\u00bb custom_padding_tablet=\u00bb100px||100px||true\u00bb custom_padding_phone=\u00bb||||true\u00bb bottom_divider_style=\u00bbramp2&#8243; 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_builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 style=\"text-align: center;\">Auditor\u00eda web y estrategia<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong>Una auditor\u00eda web elemental busca errores en tu p\u00e1gina o blog para <\/strong><strong>mejorar la accesibilidad, la usabilidad y la experiencia de usuario.<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Se fija en tres aspectos fundamentales: la calidad de tu tr\u00e1fico web, los <\/strong><strong>inconvenientes de car\u00e1cter t\u00e9cnico y el volumen de ventas (tasa de clics, <\/strong><strong>tasa de rebote y tasa de conversiones).<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Los errores m\u00e1s comunes son:<\/strong><\/p>\n<p><strong><\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Utilizas palabras-clave inadecuadas<\/li>\n<li>Careces de t\u00edtulos y metadescripciones o son defectuosos o inapropiados<\/li>\n<li>Tienes enlaces rotos que debes eliminar con urgencia<\/li>\n<li>Tus contenidos son de \u00ednfima calidad o dejan mucho que desear<\/li>\n<li>Tu home o p\u00e1gina de inicio carga con extrema lentitud<\/li>\n<li>No usas el protocolo seguro de transferencia HTTPS (resulta esencial para aceptar pagos, recopilar datos confidenciales y para las estrategias de posicionamiento SEO)<\/li>\n<li>No tienes optimizados para los rastreadores de Google el archivo robots.txt y XLM Sitemap<\/li>\n<li>Tu website de empresa o blog profesional no son compatibles con<br \/>dispositivos m\u00f3viles (la mitad del tr\u00e1fico de internet se realiza desde smartphones y tablets)<\/li>\n<li>La navegaci\u00f3n por tu sitio web no es intuitiva ni emp\u00e1tica con los visitantes<\/li>\n<li>Las llamadas a la acci\u00f3n CTA son pobres o irrelevantes<\/li>\n<li>Los textos son ilegibles<\/li>\n<li>El dise\u00f1o abusa de pop-ups molestas e innecesarias.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/clickalo.es\/agencia-marketing-madrid\/wp-content\/uploads\/2021\/09\/estrategia_web.jpg\u00bb alt=\u00bbestrategia web\u00bb title_text=\u00bbestrategia_web\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_3_line_height=\u00bb1.4em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3 style=\"text-align: center;\">Si quieres, los errores detectados pueden subsanarse en poco tiempo.<\/h3>\n<h3 style=\"text-align: center;\">Y tu web quedar\u00e1 lista para competir a todo gas en el apasionante a la par que inquietante mundo de internet.<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Auditor\u00eda web y estrategiaUna auditor\u00eda web elemental busca errores en tu p\u00e1gina o blog para mejorar la accesibilidad, la usabilidad y la experiencia de usuario. Se fija en tres aspectos fundamentales: la calidad de tu tr\u00e1fico web, los inconvenientes de car\u00e1cter t\u00e9cnico y el volumen de ventas (tasa de clics, tasa de rebote y tasa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":91,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"tags":[],"class_list":["post-101","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/pages\/101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/comments?post=101"}],"version-history":[{"count":0,"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/pages\/101\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/pages\/91"}],"wp:attachment":[{"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/media?parent=101"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/tags?post=101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}