{"id":79,"date":"2019-07-01T15:40:32","date_gmt":"2019-07-01T13:40:32","guid":{"rendered":"https:\/\/clickalo.es\/agencia-marketing-madrid\/?page_id=79"},"modified":"2022-10-25T17:37:04","modified_gmt":"2022-10-25T15:37:04","slug":"analitica-y-usabilidad-web","status":"publish","type":"page","link":"https:\/\/clickalo.es\/agencia-marketing-madrid\/marketing-digital\/analitica-y-usabilidad-web\/","title":{"rendered":"Anal\u00edtica y usabilidad web"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb next_background_color=\u00bb#ffffff\u00bb admin_label=\u00bbHeader\u00bb _builder_version=\u00bb4.16&#8243; use_background_color_gradient=\u00bbon\u00bb background_color_gradient_direction=\u00bb130deg\u00bb background_color_gradient_stops=\u00bb#352597 0%|#8686FF 100%\u00bb background_color_gradient_start=\u00bb#352597&#8243; background_color_gradient_end=\u00bb#8686FF\u00bb background_image=\u00bbhttps:\/\/clickalo.es\/agencia-marketing-madrid\/wp-content\/uploads\/2019\/06\/marketing-bg8.png\u00bb parallax=\u00bbon\u00bb custom_padding=\u00bb3vw||6vw||false|false\u00bb custom_padding_tablet=\u00bb100px||100px||true\u00bb custom_padding_phone=\u00bb||||true\u00bb bottom_divider_style=\u00bbramp2&#8243; bottom_divider_height=\u00bb250px\u00bb bottom_divider_flip=\u00bbhorizontal\u00bb bottom_divider_height_tablet=\u00bb150px\u00bb bottom_divider_height_phone=\u00bb110px\u00bb bottom_divider_height_last_edited=\u00bbon|phone\u00bb saved_tabs=\u00bball\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; _dynamic_attributes=\u00bbcontent\u00bb text_font=\u00bbRoboto||||||||\u00bb text_line_height=\u00bb1.8em\u00bb header_font=\u00bbBaloo||||||||\u00bb header_text_align=\u00bbcenter\u00bb header_font_size=\u00bb80px\u00bb header_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbBaloo|||on|||||\u00bb header_3_text_align=\u00bbcenter\u00bb header_3_text_color=\u00bb#ffffff\u00bb header_3_font_size=\u00bb24px\u00bb header_3_letter_spacing=\u00bb10px\u00bb header_3_line_height=\u00bb2em\u00bb text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb module_alignment=\u00bbcenter\u00bb text_font_size_last_edited=\u00bboff|desktop\u00bb header_font_size_tablet=\u00bb40px\u00bb header_font_size_phone=\u00bb32px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb16px\u00bb header_3_font_size_phone=\u00bb14px\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb header_3_letter_spacing_tablet=\u00bb5px\u00bb header_3_letter_spacing_phone=\u00bb\u00bb header_3_letter_spacing_last_edited=\u00bbon|tablet\u00bb z_index_tablet=\u00bb500&#8243; text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength_tablet=\u00bb1px\u00bb link_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb link_text_shadow_vertical_length_tablet=\u00bb0px\u00bb link_text_shadow_blur_strength_tablet=\u00bb1px\u00bb ul_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb ul_text_shadow_vertical_length_tablet=\u00bb0px\u00bb ul_text_shadow_blur_strength_tablet=\u00bb1px\u00bb ol_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb ol_text_shadow_vertical_length_tablet=\u00bb0px\u00bb ol_text_shadow_blur_strength_tablet=\u00bb1px\u00bb quote_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb quote_text_shadow_vertical_length_tablet=\u00bb0px\u00bb quote_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_2_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_2_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_2_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_3_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_3_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_3_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_4_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_4_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_4_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb global_colors_info=\u00bb{}\u00bb]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>El an\u00e1lisis web se utiliza para monitorizar los resultados de las campa\u00f1as de marketing.<\/strong><\/p>\n<p><strong>Est\u00e1 muy relacionado con el posicionamiento SEO y lo que hacen tus<\/strong><strong>competidores directos.<\/strong><\/p>\n<p>Son recursos espec\u00edficos de mercadotecnia con los que se analizan datos de tu tr\u00e1fico web para determinar la audiencia adecuada a tus intereses comerciales, incrementar la captaci\u00f3n de leads y aumentar, en \u00faltima instancia, las ventas de tu empresa.<\/p>\n<p>Analizar, proponer mejoras, modificar y optimizar son las cuatro fases principales de una consultor\u00eda web hecha con oficio y profesionalidad.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Las m\u00e9tricas b\u00e1sicas que emplea la anal\u00edtica web son:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Visitantes recurrentes o exclusivos<\/li>\n<li>Nuevos visitantes<\/li>\n<li>Tiempo de permanencia en cada p\u00e1gina y contenido<\/li>\n<li>Canales de procedencia del tr\u00e1fico web<\/li>\n<li>Ingresos por visitante<\/li>\n<li>Venta media por cliente<\/li>\n<li>Tasa de rebote: los visitantes que se van sin interactuar<\/li>\n<li>Tasa de conversi\u00f3n: leads o potenciales clientes que devienen en clientes efectivos o reales.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/clickalo.es\/agencia-marketing-madrid\/wp-content\/uploads\/2021\/09\/analitica.jpg\u00bb title_text=\u00bbanalitica\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El an\u00e1lisis web se utiliza para monitorizar los resultados de las campa\u00f1as de marketing. Est\u00e1 muy relacionado con el posicionamiento SEO y lo que hacen tuscompetidores directos. Son recursos espec\u00edficos de mercadotecnia con los que se analizan datos de tu tr\u00e1fico web para determinar la audiencia adecuada a tus intereses comerciales, incrementar la captaci\u00f3n de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":76,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"tags":[],"class_list":["post-79","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/pages\/79","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/comments?post=79"}],"version-history":[{"count":0,"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/pages\/79\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/pages\/76"}],"wp:attachment":[{"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/media?parent=79"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/tags?post=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}