{"id":80,"date":"2019-07-01T15:42:23","date_gmt":"2019-07-01T13:42:23","guid":{"rendered":"https:\/\/clickalo.es\/agencia-marketing-madrid\/?page_id=80"},"modified":"2022-10-26T16:03:09","modified_gmt":"2022-10-26T14:03:09","slug":"redes-sociales-y-community","status":"publish","type":"page","link":"https:\/\/clickalo.es\/agencia-marketing-madrid\/marketing-digital\/redes-sociales-y-community\/","title":{"rendered":"Redes Sociales y Community"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb next_background_color=\u00bb#ffffff\u00bb admin_label=\u00bbHeader\u00bb _builder_version=\u00bb4.16&#8243; use_background_color_gradient=\u00bbon\u00bb background_color_gradient_direction=\u00bb130deg\u00bb background_color_gradient_stops=\u00bb#352597 0%|#8686FF 100%\u00bb background_color_gradient_start=\u00bb#352597&#8243; background_color_gradient_end=\u00bb#8686FF\u00bb background_image=\u00bbhttps:\/\/clickalo.es\/agencia-marketing-madrid\/wp-content\/uploads\/2019\/06\/marketing-bg8.png\u00bb parallax=\u00bbon\u00bb custom_padding=\u00bb3vw||6vw||false|false\u00bb custom_padding_tablet=\u00bb100px||100px||true\u00bb custom_padding_phone=\u00bb||||true\u00bb bottom_divider_style=\u00bbramp2&#8243; bottom_divider_height=\u00bb250px\u00bb bottom_divider_flip=\u00bbhorizontal\u00bb bottom_divider_height_tablet=\u00bb150px\u00bb bottom_divider_height_phone=\u00bb110px\u00bb bottom_divider_height_last_edited=\u00bbon|phone\u00bb saved_tabs=\u00bball\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; _dynamic_attributes=\u00bbcontent\u00bb text_font=\u00bbRoboto||||||||\u00bb text_line_height=\u00bb1.8em\u00bb header_font=\u00bbBaloo||||||||\u00bb header_text_align=\u00bbcenter\u00bb header_font_size=\u00bb80px\u00bb header_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbBaloo|||on|||||\u00bb header_3_text_align=\u00bbcenter\u00bb header_3_text_color=\u00bb#ffffff\u00bb header_3_font_size=\u00bb24px\u00bb header_3_letter_spacing=\u00bb10px\u00bb header_3_line_height=\u00bb2em\u00bb text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb module_alignment=\u00bbcenter\u00bb text_font_size_last_edited=\u00bboff|desktop\u00bb header_font_size_tablet=\u00bb40px\u00bb header_font_size_phone=\u00bb32px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb16px\u00bb header_3_font_size_phone=\u00bb14px\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb header_3_letter_spacing_tablet=\u00bb5px\u00bb header_3_letter_spacing_phone=\u00bb\u00bb header_3_letter_spacing_last_edited=\u00bbon|tablet\u00bb z_index_tablet=\u00bb500&#8243; text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength_tablet=\u00bb1px\u00bb link_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb link_text_shadow_vertical_length_tablet=\u00bb0px\u00bb link_text_shadow_blur_strength_tablet=\u00bb1px\u00bb ul_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb ul_text_shadow_vertical_length_tablet=\u00bb0px\u00bb ul_text_shadow_blur_strength_tablet=\u00bb1px\u00bb ol_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb ol_text_shadow_vertical_length_tablet=\u00bb0px\u00bb ol_text_shadow_blur_strength_tablet=\u00bb1px\u00bb quote_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb quote_text_shadow_vertical_length_tablet=\u00bb0px\u00bb quote_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_2_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_2_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_2_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_3_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_3_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_3_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_4_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_4_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_4_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb global_colors_info=\u00bb{}\u00bb]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>La gesti\u00f3n de las redes sociales es un cap\u00edtulo fundamental de las <\/strong><strong>estrategias de marketing online.<\/strong><\/p>\n<p><strong>Las redes sociales facilitan interacciones en tiempo real y la <\/strong><strong>personalizaci\u00f3n de mensajes por targets segmentados. No requieren grandes inversiones econ\u00f3micas y pueden servir de canal de ventas at\u00edpico o improvisado.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; make_equal=\u00bbon\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Factores a tener muy en cuenta para lograr una gesti\u00f3n excelente de las redes sociales:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Inicia conversaciones de inter\u00e9s<\/li>\n<li>No digas nada si nada tienes que decir<\/li>\n<li>Realiza acciones que se ajusten a tus necesidades y objetivos comerciales<\/li>\n<li>Define una buena estrategia de comunicaci\u00f3n creativa<\/li>\n<li>Redacta contenidos de alto valor a\u00f1adido<\/li>\n<li>Provoca emociones positivas<\/li>\n<li>Difunde experiencias aut\u00e9nticas<\/li>\n<li>Deja huella en la memoria de tu p\u00fablico-objetivo<\/li>\n<li>S\u00e9 natural, elude lo artificioso y sofisticado<\/li>\n<li>No entres en pol\u00e9micas que no van a ninguna parte<\/li>\n<li>Ofrece confianza y reciprocidad.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; module_class=\u00bbds_vertical_align\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/clickalo.es\/agencia-marketing-madrid\/wp-content\/uploads\/2021\/09\/redes_sociales.jpg\u00bb title_text=\u00bbredes_sociales\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_3_line_height=\u00bb1.4em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3 style=\"text-align: center;\">Miles de millones de potenciales clientes te est\u00e1n esperando en Facebook (m\u00e1s de 2.500 millones de usuarios activos al mes), YouTube (segunda plataforma de b\u00fasquedas o consultas despu\u00e9s de Google), Twitch, TikTok, Instagram, Twitter, Pinterest, Snapchat&#8230;<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La gesti\u00f3n de las redes sociales es un cap\u00edtulo fundamental de las estrategias de marketing online. Las redes sociales facilitan interacciones en tiempo real y la personalizaci\u00f3n de mensajes por targets segmentados. No requieren grandes inversiones econ\u00f3micas y pueden servir de canal de ventas at\u00edpico o improvisado.Factores a tener muy en cuenta para lograr una [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":76,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"tags":[],"class_list":["post-80","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/pages\/80","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/comments?post=80"}],"version-history":[{"count":0,"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/pages\/80\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/pages\/76"}],"wp:attachment":[{"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/media?parent=80"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/tags?post=80"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}