{"id":88,"date":"2019-07-01T15:43:46","date_gmt":"2019-07-01T13:43:46","guid":{"rendered":"https:\/\/clickalo.es\/agencia-marketing-madrid\/?page_id=88"},"modified":"2022-10-26T16:07:51","modified_gmt":"2022-10-26T14:07:51","slug":"sem-campanas-adwords","status":"publish","type":"page","link":"https:\/\/clickalo.es\/agencia-marketing-madrid\/marketing-digital\/sem-campanas-adwords\/","title":{"rendered":"SEM. Campa\u00f1as Adwords"},"content":{"rendered":"

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El posicionamiento SEM <\/strong>(Search Engine Marketing) en buscadores es muy similar a la optimizaci\u00f3n SEO, solo que en la opci\u00f3n SEM los anuncios son de pago.<\/strong><\/p>\n

La clave de una campa\u00f1a SEM reside en saber a ciencia cierta el coste de cada clic (CPC o PPC) y la venta ponderada por cliente: si el gasto unitario por cada golpe de rat\u00f3n en tu anuncio publicitario es mayor que el ingreso medio, apaga y v\u00e1monos.<\/p>\n

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Los anuncios pueden aparecer en:<\/p>\n

<\/strong><\/p>\n

    \n
  1. \n
      \n
    1. Antes de la lista de resultados org\u00e1nica o natural en Google o al final de la misma<\/strong><\/li>\n
    2. Como banners (de v\u00eddeo, im\u00e1genes o texto) en p\u00e1ginas webs de <\/strong>terceros<\/strong><\/li>\n
    3. En Google Shopping, que es un escaparate y comparador de productos y servicios<\/strong><\/li>\n
    4. En YouTube a trav\u00e9s de v\u00eddeos promocionales.<\/strong><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/clickalo.es\/agencia-marketing-madrid\/wp-content\/uploads\/2021\/09\/sem.jpg\u00bb title_text=\u00bbsem\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb header_3_line_height=\u00bb1.4em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

      Las campa\u00f1as SEM deben cuidar con esmero el t\u00edtulo y una metadescripci\u00f3n eficiente de lo que intentas vender.<\/h3>\n

      Resulta muy aconsejable fijar de antemano un presupuesto factible y realizar un seguimiento pormenorizado del efecto publicitario de todos los anuncios SEM.<\/h3>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      El posicionamiento SEM (Search Engine Marketing) en buscadores es muy similar a la optimizaci\u00f3n SEO, solo que en la opci\u00f3n SEM los anuncios son de pago. La clave de una campa\u00f1a SEM reside en saber a ciencia cierta el coste de cada clic (CPC o PPC) y la venta ponderada por cliente: si el gasto […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":76,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"tags":[],"class_list":["post-88","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/pages\/88","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/comments?post=88"}],"version-history":[{"count":0,"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/pages\/88\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/pages\/76"}],"wp:attachment":[{"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/media?parent=88"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/tags?post=88"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}