{"id":90,"date":"2019-07-01T15:44:41","date_gmt":"2019-07-01T13:44:41","guid":{"rendered":"https:\/\/clickalo.es\/agencia-marketing-madrid\/?page_id=90"},"modified":"2022-10-26T16:38:27","modified_gmt":"2022-10-26T14:38:27","slug":"mail-marketing","status":"publish","type":"page","link":"https:\/\/clickalo.es\/agencia-marketing-madrid\/marketing-digital\/mail-marketing\/","title":{"rendered":"Mail Marketing"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb next_background_color=\u00bb#ffffff\u00bb admin_label=\u00bbHeader\u00bb _builder_version=\u00bb4.16&#8243; use_background_color_gradient=\u00bbon\u00bb background_color_gradient_direction=\u00bb130deg\u00bb background_color_gradient_stops=\u00bb#352597 0%|#8686FF 100%\u00bb background_color_gradient_start=\u00bb#352597&#8243; background_color_gradient_end=\u00bb#8686FF\u00bb background_image=\u00bbhttps:\/\/clickalo.es\/agencia-marketing-madrid\/wp-content\/uploads\/2019\/06\/marketing-bg8.png\u00bb parallax=\u00bbon\u00bb custom_padding=\u00bb3vw||6vw||false|false\u00bb custom_padding_tablet=\u00bb100px||100px||true\u00bb custom_padding_phone=\u00bb||||true\u00bb bottom_divider_style=\u00bbramp2&#8243; 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text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength_tablet=\u00bb1px\u00bb link_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb link_text_shadow_vertical_length_tablet=\u00bb0px\u00bb link_text_shadow_blur_strength_tablet=\u00bb1px\u00bb ul_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb ul_text_shadow_vertical_length_tablet=\u00bb0px\u00bb ul_text_shadow_blur_strength_tablet=\u00bb1px\u00bb ol_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb ol_text_shadow_vertical_length_tablet=\u00bb0px\u00bb ol_text_shadow_blur_strength_tablet=\u00bb1px\u00bb quote_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb quote_text_shadow_vertical_length_tablet=\u00bb0px\u00bb quote_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_2_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_2_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_2_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_3_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_3_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_3_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_4_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_4_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_4_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb global_colors_info=\u00bb{}\u00bb]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>El env\u00edo masivo de correos electr\u00f3nicos es un procedimiento ya tradicional del marketing online.<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Se utiliza, sobre todo, para:<\/strong><\/p>\n<p><strong><\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Captar <\/strong><em>leads<\/em><strong> y potenciales clientes<\/strong><\/li>\n<li><strong>Fidelizar a los clientes consolidados<\/strong><\/li>\n<li><strong>Confirmar compras o reservas<\/strong><\/li>\n<li><strong>Lanzar nuevos productos o servicios<\/strong><\/li>\n<li><strong>Avisar de nuevos contenidos publicados en tu web o blog y <\/strong><strong>actualizaciones de estado en las redes sociales<\/strong><\/li>\n<li><strong>Informar de ofertas, promociones especiales y descuentos.<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/clickalo.es\/agencia-marketing-madrid\/wp-content\/uploads\/2021\/09\/mail_marketing.jpg\u00bb title_text=\u00bbmail_marketing\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Contempla cuatro etapas distintas:<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_4,1_4,1_4,1_4&#8243; make_equal=\u00bbon\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bb#3e378b\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_number_counter title=\u00bbDefinici\u00f3n de metas y contenidos comerciales o profesionales\u00bb number=\u00bb1&#8243; percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb title_line_height=\u00bb1.4em\u00bb number_font=\u00bb|800|||||||\u00bb number_font_size=\u00bb35px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bb#3e378b\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_number_counter title=\u00bbDefinici\u00f3nSegmentaci\u00f3n de la base de datos por distintas categor\u00edas o targets demogr\u00e1ficos y sociol\u00f3gicos\u00bb number=\u00bb2&#8243; percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb title_line_height=\u00bb1.4em\u00bb number_font=\u00bb|800|||||||\u00bb number_font_size=\u00bb35px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bb#3e378b\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_number_counter title=\u00bbSeguimiento pormenorizado de campa\u00f1as\u00bb number=\u00bb3&#8243; percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb title_line_height=\u00bb1.4em\u00bb number_font=\u00bb|800|||||||\u00bb number_font_size=\u00bb35px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bb#3e378b\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_number_counter title=\u00bbY an\u00e1lisis de resultados objetivos\u00bb number=\u00bb4&#8243; percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb title_line_height=\u00bb1.4em\u00bb number_font=\u00bb|800|||||||\u00bb number_font_size=\u00bb35px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Hay muchas <strong>estrategias para llevar cabo<\/strong>, por ejemplo:<\/p>\n<p style=\"padding-left: 40px;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Ofrecer contenidos solo para suscriptores<\/li>\n<li>Elaborar newsletters con registro y autorizaci\u00f3n expresa de los usuarios para env\u00edos posteriores de publicidad y boletines informativos<\/li>\n<li>Mediante Lead magnet (contenidos gratuitos descargables a cambio de email, tel\u00e9fono de contacto, direcci\u00f3n u otro dato de inter\u00e9s comercial).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/clickalo.es\/agencia-marketing-madrid\/wp-content\/uploads\/2021\/09\/e-mail-824310_1280.jpg\u00bb title_text=\u00bbe-mail-824310_1280&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_3_line_height=\u00bb1.4em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3 style=\"text-align: center;\">Muchas son las herramientas y plataformas en el mercado para realizar esta tarea concreta con \u00e9xito.<\/h3>\n<h3 style=\"text-align: center;\">Las hay muy indicadas para profesionales aut\u00f3nomos y para pymes.<\/h3>\n<h3 style=\"text-align: center;\">Otras est\u00e1n pensadas para grandes empresas y corporaciones multinacionales.<\/h3>\n<h3 style=\"text-align: center;\">Un tercer grupo es m\u00e1s vers\u00e1til: se adaptan bien a cualquier tama\u00f1o.<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El env\u00edo masivo de correos electr\u00f3nicos es un procedimiento ya tradicional del marketing online.Se utiliza, sobre todo, para: Captar leads y potenciales clientes Fidelizar a los clientes consolidados Confirmar compras o reservas Lanzar nuevos productos o servicios Avisar de nuevos contenidos publicados en tu web o blog y actualizaciones de estado en las redes sociales [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":76,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"tags":[],"class_list":["post-90","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/pages\/90","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/comments?post=90"}],"version-history":[{"count":0,"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/pages\/90\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/pages\/76"}],"wp:attachment":[{"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/media?parent=90"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clickalo.es\/agencia-marketing-madrid\/wp-json\/wp\/v2\/tags?post=90"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}